Bloggers, pundits, and industry analysts have been earnestly debating the question for a while: What will Web 3.0 be? Of course, they have their critics, those who call the term a lot of hype. Unfortunately, their critics need to get harsher. Web 3.0 is worse than a meaningless buzzword; its use is bad for communication, bad for the interactive field, and simply stupid.
Today, everyone is obsessed with Web 2.0. Yes, if you work in "the field," you may say the term is falling out of use. If you take a walk outside of the industry, however, it's actually gathering steam. Organizations are asking to Web 2.0-ify their sites — not quite knowing what they're asking for, but well aware that everyone else is doing it.
As someone who has to communicate with nontech people, I'm tired of explaining that Web 2.0 doesn't require a special browser. I'm tired of explaining it's not a thing but a concept … well, a bunch of concepts, even though people don't always agree about which concepts are included in the bunch.