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$5 Twitter Challenge: Ellianna Grace Foundation

The December 6, 2008, $5 Twitter Challenge supports the Ellianna Grace Foundation. The foundation was started by the daughter and son-in-law of a friend of mine, in memory of their daughter who was born with congenital heart disease. It's a small organization that supports other families who are facing the same challenges and struggles they went through. It's a small operation, so you're $5 latte equivalent will make a huge difference.


For those of you who shop online, EGF has also set up an online mall through my company, We-Care.com. When you click through their mall before shopping online, they receive a percentage of what you spend at 800+ merchants — at no extra cost to you. You can find their mall at http://egf.we-care.com.

Thanks for helping out!

— Bill

October 21, 2007

Has Social Media Changed Your Social Demographics?

These are ideas that sort of wandered through my brain while I was drinking a café miel last weekend. Any resemblance between these ideas and any marketing research is based on nothing more than luck and, perhaps, educated conjecture.

I'm curious. How has social media changed our social demographics? Do you find yourself connecting with people who are more like you in ideas, but are less like you in age, race, culture, gender, sexual orientation, income, and all the other things people use to size each other up?

Continue reading "Has Social Media Changed Your Social Demographics?" »

October 06, 2007

First Life

Yes, I have been a bad blogger. Over the past couple of weeks, I've been obsessed with First Life™. That is, my non-digital life blew up to gigantic proportions. My job has gotten a bit insane, and my blogging has trailed off. It's not just this blog — my personal blogging, tweeting, powncing, and flickring have lagged as well.

Fresh content is coming soon. (I promise.) In the meantime, some of my discussions have drifted from this blog over to a couple of other blogs. I just wanted to point you toward those postings.

Swing by Web 3.0 Dead Already? on Jeffro 2.0 and Bill Snyder and David Brain on Our Digital Coming of Age on Amanda Mooney's American Shelf Life.

September 05, 2007

A Preemptive Strike: Death to Web 3.0 (and 2.0 while we're at it)

Bloggers, pundits, and industry analysts have been earnestly debating the question for a while: What will Web 3.0 be? Of course, they have their critics, those who call the term a lot of hype. Unfortunately, their critics need to get harsher. Web 3.0 is worse than a meaningless buzzword; its use is bad for communication, bad for the interactive field, and simply stupid.

I should put my cards on the table: I'm a communications guy, and interactive is my medium of choice. In other words, I can geek out like the best of you, but my concern isn't the technologies themselves but the ways people use them. My best work pairs me with someone who loves the technology and wants it to communicate. My friend Nate is like that. This is a guy who can write JavaScript (or XHTML, Flex, Java, PHP, CFM, and so on) the same way a native Frenchman uses his language to seduce an American tourist. Fortunately for Nate's wife, few women have undressed under the influence of JavaScript. But my point here isn't seduction; simply that I'm the communications part of the equation and quite aware that the other parts of the equation must be in place for everything to work.

Today, everyone is obsessed with Web 2.0. Yes, if you work in "the field," you may say the term is falling out of use. If you take a walk outside of the industry, however, it's actually gathering steam. Organizations are asking to Web 2.0-ify their sites — not quite knowing what they're asking for, but well aware that everyone else is doing it.

As someone who has to communicate with nontech people, I'm tired of explaining that Web 2.0 doesn't require a special browser. I'm tired of explaining it's not a thing but a concept … well, a bunch of concepts, even though people don't always agree about which concepts are included in the bunch.

Continue reading "A Preemptive Strike: Death to Web 3.0 (and 2.0 while we're at it)" »

August 16, 2007

The Media Makes the Message

Between 1990 and 1995, I wrote an hour-long monologue. Of course, I didn't spend the entire five years writing. It just took five years to gather the material. The first words came to me in a laundromat and were scribbled on the back of a brochure. I had no idea that I was writing a monologue or, for that matter, anything other than an idea.

The process continued in that manner. I wrote in journals and on scraps of paper whenever something struck me. Then I'd sit down and type up the scraps. If the words felt like they belonged, I'd look through the evolving script — though I didn't know for a few years that it was a script — to see where it fit in. The chronology of the writing had nothing to do with chronology of the script.

As pieces emerged, I emailed them off to my college roommate, Tom. I was in Minneapolis and he was in Boston. As he wrote back in response to my thoughts, our emails worked their way into the script. When it was finally finished, I was amazed that it made sense. Not because I didn't trust my writing skills, but because I never intended to write a script. Once things started to fit together, I applied craft to make it work, but the creation itself lacked intent.

This was the perfect way for me to create. I had honed my writing style while I was in college. By that time, a Mac had replaced my typewriter. I developed my writing style by letting words gush onto the screen and then cutting and pasting. It was as much about rhythm as it was content. "If I shift that over there, and move this here, and change that word, and cut that phrase, well it just feels right."

I am a digital writer. Yes, I keep a journal, and I start short poems on paper. But I write by shifting fragments around, and that style, my style, shows the impact of the tools I used to develop it.

Continue reading "The Media Makes the Message" »